How to stick to your New Year's resolutions

KNOXVILLE, Tenn. (WATE) - Did you make a New Year's resolution? The desire to stay fit and healthy typically tops the list.

That fact is no shocker. It's among the most tried and true New Year's resolutions. However, this year, just like last year, people are specifically interested in fitness, rather than simply improving their health.

There was a 300 percent increase around the search term "gym" and a significant increase around fitness-related searches, which shows just how important people are taking physical fitness.

Taking note of the surging interest in fitness aspirations are gyms and other fitness-affiliated retailers. You can expect a deluge of marketing from all sorts of brands. 

The "get in shape/fitness'"resolution affects not only the obvious gym memberships, fitness app subscriptions and the purchase of fitness equipment, but also categories like activewear, athletic footwear and fitness trackers.  

Gyms and fitness retailers may have a clear advantage given that you are actively seeking them, but now is an ideal time for virtually any brand that can connect to New Year's resolutions. 

The mobile and online marketplace, where users can sell fashion wares, sees a spike this time of year.  This is thanks in part to consumers maximizing an "out with the old, in with the new" philosophy. 

There's a reason the same resolutions come up every year. Overall, we're terrible at seeing them through. Less than 10 percent of people actually achieve their New Year's goals, according to health and nutrition experts.

What happens is after we set out to rid our cabinets of junk food, hit the gym and start fresh, some people tackle the problem too aggressively, with overly restrictive diets, or exercise regimes, and soon give up their efforts.

 Not only should we not be too hard on ourselves when acting on our resolutions, we should also focus on making small, incremental changes to whatever it is we wish to improve.

Wellness coaches suggest to think about what it is that you want in life and how is it that you can achieve it by taking baby steps. If your goal is to lose weight, could you simply take out all sodas from your diet?  If it's to get back in shape, could you go for a walk or run beginning with just once a week?

Keep track of your progress as you reach your goals. Good luck.


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