Knox chocolate factory adds temporary staff for Valentine's Day

Knoxville chocolate factory adds temporary staff for Valentine's Day

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Manager Ellis Bacon says they started selling the treat 30 years ago. "We were the first people in Tennessee to start strawberries in the snow." Manager Ellis Bacon says they started selling the treat 30 years ago. "We were the first people in Tennessee to start strawberries in the snow."
"We're expecting at least that this year, probably more because Valentine's Day falls during the week so it will do a little bit better for us," Bacon explained. "We're expecting at least that this year, probably more because Valentine's Day falls during the week so it will do a little bit better for us," Bacon explained.

By STEPHANIE BEECKEN
6 News Reporter

KNOXVILLE (WATE) - Valentine's Day is  the busiest time of year for the South's Finest Chocolate Factory.

To deal with the influx of business, the business hired 25 temporary employees for each store. The 50 workers put in time Monday and Tuesday. Dipping work goes on 24/7 until 6:00 p.m. Tuesday.

White chocolate covered strawberries called "strawberries in the snow" are the chocolate factory's most popular Valentine's Day treat.

Manager Ellis Bacon says they started selling the treat 30 years ago. "We were the first people in Tennessee to start strawberries in the snow."

Gillian Hunt is working a 12-hour shift Monday. Her only task is to get the strawberries in the snow ready for customers.

"Yeah this is definitely busier than the busiest day around Christmas," Hunt said.

The goodies are made in the factory, and last year they sold 60,000 individual strawberries.

"We're expecting at least that this year, probably more because Valentine's Day falls during the week so it will do a little bit better for us," Bacon explained.

Despite downturns in the economy, the chocolate business has remained steady. "People really like to treat themselves, and it's not like buying a new car or furniture or a $500 suit. These are very reasonable," Bacon said.

The chocolate factory uses the highest quality chocolate made from the richest cocoa beans. "It's attention to detail," Bacon said. "It's a local business so the freshness is paramount, and it's the quality. You cannot find higher quality chocolates."

Strawberries in the snow are sold in half-pound and one-pound boxes. They range in price from $10 to $20.

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