KNOXVILLE (WATE) - A Farragut High graduate who returned home to follow her dream has claimed a prime spot for her store in downtown Knoxville's Market Square.
Courtney Coffey, 27, has studied overseas, worked with top fashion designers in New York, and taught graphic design classes in Nashville. Now the entrepreneur is the owner of Rococo, a boutique next to Cafe 4.
As Courtney took Made in Tennessee on a tour, she pointed to a unique Victorian couch saying, "I am so excited about this. It will almost be painful if this goes out of the shop."
It's one of her latest creations and something she says she up-cycled by finding new and unexpected fabrics, giving the old piece new life.
While Courtney doesn't do all the work in the shop herself, she designed the store logo, the duct tape mural of Marie Antoinette and the furniture.
She also designed the open/closed sign: The queen is accepting an audience or The queen is not accepting an audience.
They're now making the sign for customers. It's so popular, there's a two-week waiting list to get one.
"We had so many people the first week standing by it and taking pictures in front of it," Courtney said.
In another part of the store, we found three-tiered stands made from rolling pins and pie plates that are selling quickly.
"I had a lady come in the other day and ask if she brought in her grandmother's old rolling pin and cake pans could we do something like that for her? And we are going to try to make that happen for her as well," Courtney said.
She says her relationship with all her artists allows for just about anything to be custom made, including lots of the jewelry she sells, which is made by local jewelry maker, Jessica Ray.
Ray has a large display in Rococo. She'll be in the shop for downtown's First Friday event in July.
Courtney describes Ray's tintype photo jewelry as "one-of-a-kind pieces. You are wearing someone's memories. It's really neat. You cannot find something more one of a kind or unique."
Courtney is getting set to launch her new invitation services in her store, begin selling custom T-shirts and she has a fun men's line in the back of the store that she hopes to expand.