KNOXVILLE (WATE) - Knoxville's record-high temperatures aren't keeping residents from having a little fun outdoors this summer. Target in North Knoxville said they'd seen an increase in pool sales and accessories recently.
"The inflatable pools, swimming suits, water's been going like crazy as well. but yeah, you can definitely tell a big increase with this hot weather," explained Target team leader Rob Longworth.
Movie theater parking lots are as full as inflatable pools, with families spending time together to see a flick.
"'It's just boiling hot outside, so we can't really do a whole lot outside with her so, we thought we would come here. We were supposed to go out on a friend's boat, but since it was supposed to be like 105 degrees, we decided to cancel that, and just seek air-conditioning," said Dominic and Michelle Moore.
Not every business is booming because of the heat. Dixie Lee Greenhouse in West Knox County said sales usually dwindle the hotter it gets.
"The higher the temperatures go, we don't get business. Then when it cools off, gives people a break, they'll come back in," said co-owner Jenny Northam.
They don't want gardeners out risking their health out in the heat anyway.
"Just in the past few days in the heat wave, people have not been by and that's ok, because we don't people to kill themselves in the garden. It's just too hot after one o'clock," added Northam.