Knoxville photographers give new meaning to flash mob

Knoxville photographers give new meaning to flash mob

Updated:
Martin King making his pitch in Market Square Martin King making his pitch in Market Square
The Spidergoat Family Band was happy to be photographed by Ashley King. The Spidergoat Family Band was happy to be photographed by Ashley King.
Some parents with kids at the fountains also wanted photographs. Some parents with kids at the fountains also wanted photographs.
This couple wanted to preserve a romantic moment downtown. This couple wanted to preserve a romantic moment downtown.

By KRISTIN FARLEY 
6 News Anchor/Reporter

KNOXVILLE (WATE) - There are dozens, if not hundreds, of great local photographers, but some relative newcomers are giving new meaning to the phrase flash mob.

Made in Tennessee met Martin and Ashley King, owners of It's Your Moment Now, recently in Market Square. As we walked around, they would stop people saying, "We are Knoxville's flash mob."

To clarify, this is not a flash mob of dancing people converging on one location. Instead, the Kings find people in their natural settings, unexpectedly approach them and ask to take pictures of them.

Those pictures are posted online to view and possibly purchase.

It's Your Moment Now

The afternoon we tagged along Martin and Ashley met the Spidergoat Family Band, a traveling group from California. 

The band was happy to have their pictures taken, while filling Market Square with their music.  The Kings captured some cute pictures of the youngest band member, playing a drum at age eight. 

Martin says the flash mob approach often brings out the best in their subjects. "It catches people in a natural moment, in clothes they are comfortable in, in a setting they are comfortable in, instead of staging it the whole time."

The Kings have only been "flash-mobbing" people for about a month and half.

They say they've  learned some valuable lessons along the way. "One time I walked up to a couple. He was out with someone he was not supposed to be out with, and he took off running," Martin said. :Things happen like that every now and then."

"We learned really quick that you should always ask people before your take their pictures, instead of the other way around," Ashley added.

So who makes the best subjects? The couple says kids are always a favorite, but they've captured people of all ages, in all kinds of settings.

"We've even gone to Cades Cove and done a lot of shoots there. People are outdoorsy and we want to take photos where they love."

They plan to make It's Your Moment Now their full time jobs. They're also opening a printing studio this fall where they'll offer wrapped canvases and life size wall prints.

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