KNOXVILLE (WATE) - A South Knoxville shopper and contest winner will be chosen to flip the switch and light the historic JFG sign at Boomsday's 25th anniversary.
During Boomsday 2010, the sign was turned off and taken down so it could be restored to its original shape.
After nearly 24 months of repair and renovation, it's ready to return to the South Knoxville Waterfront. It will stand at the Kerbela Temple near the Gay Street Bridge, along the Tennessee River.
"The big difference on the new JFG sign is that all the bulbs are LED lights," said Jeff Gamble, of Reily Foods. "This will save approximately 85 percent on electricity, which will have a positive impact on the environment.
Download Booming the Business Loyalty Card
For the opportunity to flip the switch, officials, led by Vice Mayor Nick Pavlis, have worked together to launch the Booming the Business Loyalty Card Campaign.
The campaign encourages people to shop at and support several South Knoxville businesses along the Urban Wilderness Arts and Trade District, which is in the 37920 zip code.
Customers can take advantage of discounts and specials at 20 South Knoxville Businesses. Each time you visit one, a stamp will be placed on the card.
Once you've been to 15 of the 20 businesses, you can submit the card for a chance to flip the switch on the JFG sign and win $2,500 in honor of Boomsday's 25th anniversary.
The deadline for entries is August 31 at noon. Official contest details are on the loyalty card.
The sign will stand near the Gay Street Bridge, along the Tennessee River.
