KNOXVILLE (WATE) - A Knoxville furniture store called Bill Cox Furniture is trying to set the message straight.
There's confusion over the closing of another store, not affiliated with Bill Cox, called "Bill Cox's Unpainted Furniture."
For about a month, Bill Cox's Unpainted Furniture, on Kingston Pike near West Town Mall, has displayed signs saying the store is "Closing for Restructuring."
Sam Brehm with the Furniture Promotion Group says Bill Cox's Unpainted Furniture will close for 90 days while his company helps with the store's re-structuring.
Just down the road on Kingston Pike, Bill Cox Furniture says customers have been getting confused by the other store's advertising.
"They're using Bill Cox as the lead of it, and then the unpainted is on the bottom real low, and so it creates confusion with our customers and friends thinking we're going out of business," said Bill Cox, owner of Bill Cox Furniture.
The store has been getting around a dozen calls day, because of the Bill Cox name confusion.
"What we want to maintain is that we are in business, and we've been in business. And we're going to continue to be in business for the next 40 years. We've been here a while. We're going to stay here," Cox said.
Bill Cox Furniture says there's no association with Bill Cox's Unpainted Furniture. The store even released a radio ad to clear up confusion.
The ad claims the other store has "conveniently changed" its name to "Bill Cox's Unpainted Furniture."
The advertisement also claims Bill Cox's Unpainted Furniture is "illegally" placing signs up and down the city's green spaces advertising that it's going out of business.
Brehm said Bill Cox's Unpainted Furniture claims there's no wrong doing. He said they've used the Bill Cox name for years, named after its owner.
"Bill Cox is his name, and he wanted Bill Cox Unpainted Furniture, that's his name. That's the name he wanted on the business," Brehm said.
Brehm also said the store doesn't want to create any bad feelings. "We're all friends here. We're businessmen trying to do business," Brehm said.
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