KNOXVILLE (WATE) - Knox County Schools kicked off its annual coupon book sale on Thursday.
The coupon books provide funds to meet school needs that are identified by parents, teachers and administrators.
This year's book includes 45 new merchants and a Sevier County family fun section, which features attractions in Pigeon Forge and Gatlinburg.
The coupon books cost $10, with $7.90 going to the school where the book is sold.
Schools with a high number of economically disadvantaged students share $.72 from the sale of each book.
ebook subscriptions for all Knox County Schools' libraries are funded by $.13 of the proceeds and another $.07 funds the "Schooled for Success" program, an eighth grade career awareness initiative in each county middle school.
Students sell the coupon books, which feature discounts for more than 300 area merchants, in a two-week campaign that runs through Monday, Sept. 24.
During the 2011 campaign, students sold 156,175 coupon books, representing a profit of $1,382,148.75.
Since 1989, over 3 million coupon books have been sold to raise more than $26 million for Knox County students.
