PIGEON FORGE (WATE) - Fall colors are peeking through in the mountains, and that means busy hotels in Pigeon Forge this weekend.
"Our weekends are always busy and good, but especially the two middle weekends in October, people really pick those weekends for peak leaf color and peak change," Phil Campbell, Hotel GM/PF Hospitality Assoc. President, said.
October is the second most popular month for visiting the city, the first being July. The tourism department attributed the increase in visitors to mother nature.
"The colors are really at peak I think right now in the higher elevations, and as you get lower, there's not as many again, so again with the fall season and the warm days and cool nights, the leaves continually change," Leon Downey, of Pigeon Forge Tourism, said.
In addition to the fall colors, football is another reason why Sevier County will be packed this weekend.
"When the fall foliage is at its peak, toward the end of the month and into the first of November is when we have more visitation, and this weekend of course, we've got lots of Alabama fans in town and that adds to it," Downey said.
Hotels have seen an increase of business on both the weekends and the weekdays.
"Sold out throughout the weekend, and we had 3 or 4 sell-out days throughout the week, so it's a great time period," Campbell said.
According to the tourism department, at any given time of the year, about 80 percent of people are repeat visitors.