DANDRIDGE (WATE) - The town of Dandridge is putting its best foot forward with a new branding campaign.
The city now has a new logo, and slogan: "We saved a place for you."
It's the first time the city has had a complete branding campaign.
Armed with the new logo and slogan, business owners are ready to welcome visitors to their town.
"We've sort of tried our own different things for a long time, and different organizations have tried different ways of bringing people in, but I just think we're all finally unified under the town and that this will be a really progressive move on our part," said Rae Hutchins, owner of Thomas Tavern Gifts and Smoke Shop in downtown Dandridge.
The town is working on an agreement with business owners so they will be able to use the new brand as well, as long as it is used as it was intended.
"In order to make this a success, not only do we need to do this with our town government, we need the folks from the community to buy in as well. If they don't buy in, then all it is a slogan and we've wasted our money," said Town Administrator Bryan McCarter.
One of the major goals of the new branding campaign was to incorporate Dandridge's recreational activities with the city's historical appeal.
"This place which is Dandridge is really authentic East Tennessee. This place is what we think folks are looking for in visiting a place, both as the second oldest town in the state, but also with our historical buildings, our quaint shops downtown, and just the different varieties with the lake being nearby," McCarter added.
Hutchins hopes the new slogan, "We saved a place for you" will ring true for anyone who visits.
"We wanted to be genuine and authentic, and so we tried to put forth an image that we are everyday. Any day you come to Dandridge, you will find our image and our brand," she said.
The new branding campaign cost about $40,000. McCarter says the money came from excess money from lease agreements throughout town.