KNOXVILLE (WATE) - Chances are you are packing up your holiday decorations, or at least getting ready to put them away. For a former East Tennessean, Christmas is now a year-round activity.
Carol Aebersold has made "Elf on the Shelf" a holiday phenomenon.
On her company's website you can now hear and see the Elf on the Shelf story from Aebersold, an Oak Ridge High School and UT grad.
The elf was her family's tradition. She has turned it into a Christmas sensation.
Aebersold's parents had elves in her home around the holidays. When she grew up she started that tradition with her kids and eventually wrote a book about it.
Aebersold's daughters now work at the company and helped create a boxed set that includes a book and an elf, sent from Santa of course.
As the story goes, the elf flies back each night to the North Pole to report good and bad behavior to Santa. Each morning the elf returns to a new spot for children to find.
6 News talked to Aebersold in 2011 on the phone while she was doing a publicity tour on the West Coast.
This past holiday season she was in the United Kingdom promoting Elf on the Shelf and its new companion items. There's more than a dozen new items.
Before the trip the company had another major success when the elf was made into a balloon for the Macy's Thanksgiving Day Parade. It is another example of just how quickly this family tradition is catching on.
Aebersold says she works with Santa year round. Who knows what the new year will bring for this former East Tennessean.