New restaurant brings new options and new jobs to Knoxville

New restaurant brings new options and new jobs to Knoxville

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"It's really centered around having an upscale, breakfast-type feeling and a family atmosphere," said James Geib of Capstone Concepts, the group bringing the restaurant to Knoxville. "It's really centered around having an upscale, breakfast-type feeling and a family atmosphere," said James Geib of Capstone Concepts, the group bringing the restaurant to Knoxville.
First Watch blends classic favorites like bacon with eggs and new twists like the chickichanga. First Watch blends classic favorites like bacon with eggs and new twists like the chickichanga.

By DREW GARDNER
6 News Reporter

KNOXVILLE (WATE) - If you've been having a hard time finding somewhere to go get a good breakfast, you may be in luck. A new franchise is moving into Knoxville and bringing several new jobs with it.
          
The restaurant is called First Watch, but this is far from their first endeavor. There are already nearly 100 locations across 15 states.

"It's really centered around having an upscale, breakfast-type feeling and a family atmosphere," said James Geib of Capstone Concepts, the group bringing the restaurant to Knoxville.

The menu blends classic favorites like bacon with eggs and new twists like the chickichanga. There's also several options for healthy eaters and even a gluten-free menu.

"It really fits in the niche here Knoxville that's missing right now from a family-type place where people can go and enjoy a nice breakfast.," said Geib.

It won't be all about breakfast, the restaurant will be open daily from 7 a.m. to 2:30 p.m.
     
"It's got a brunch piece to it where they sell, salads, sandwiches and soups," said Geib.
     
James Geib is no stranger to the Knoxville restaurant industry. He's the C.O.O. of Capstone Concepts, which operates five Mr. Gatti's restaurants in the Knoxville area.

Capstone hopes to open the initial First Watch location during the first half of this year and will be located somewhere in Turkey Creek, followed by three to four more restaurants in Bearden, Halls and the Northshore Town Center area.  
     
Each location is expected to bring 25 to 30 jobs, so by the time its all said and done, First Watch could add over 100 new jobs to the city.

The owners hope to have all Knoxville locations open within the next two years. They say they expect to begin hiring locally in the next few months.

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