More college graduates use social media to land jobs

More college graduates use social media to land jobs


6 News Reporter

KNOXVILLE (WATE) - Social media is not just for posting photos and keeping in touch with friends, more and more college graduates and employers are using the popular sites in the job hunt.

All week, thousands of students are taking the final steps of their college career and walking across the stage to accept their diploma.

"I have a job lined up and I'm ready to go into the real world," said Joel Smith, a graduate at the University of Tennessee.

For students like Smith, the number one tool in his job search was social media.

"It was a lot of networking, talking to people I know, developing a lot of contacts through Facebook and LinkedIn," Smith explained.  

According to Bob Wilson, the manager of digital media at Moxley Carmichael, 90 percent of recruiters are using LinkedIn.

"Number one is LinkedIn, simply because it's the most professional, it's where the recruiters are mostly looking. Facebook is number two because of the size of the network you can gather and Twitter probably a distant third," Wilson explained.

Smith says using social media made his search a lot easier.

"One of the jobs I applied for just allowed me to submit my LinkedIn profile as my resume and profile," Smith said.

Wilson says using social media allows recruiters and employers find the most recent information on a potential employee.

"It's almost a living resume, where it's constantly updated, constantly up-to-date," Wilson said.

Smith will be teaching algebra but Wilson says the biggest industries using social media are financial, legal and medical.

But social media can have its downsides in the job search.

"If you don't think about it early enough on, there could be some unprofessional things out there," Wilson warned.  

He says it is important to monitor your social media network and the content regularly to ensure you're getting most out of the sites.

"It's really just initiative," Smith said "I put myself out there as much as possible so people can see me and say yeah I want to hire that guy."

Wilson's says there are some tips for grads using social media:

  1. Always use a professional photo, no group shots.
  2. Proofread everything you post, twice.
  3. Interact on your social networks, the more interactions, the more people who will see your profile.
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