Railroad spreads safety campaign to East Tenn.

Railroad spreads safety campaign to East Tenn.

Posted:

By RANDALL DICKERSON
Associated Press

NASHVILLE (AP) - The giant pink brain that Norfolk Southern Railway is sending to college sporting events and state fairs is a hoot. The message, though, is deadly serious -Train Your Brain.

The safety campaign is being spread to East Tennessee because of an increase in train-related fatalities in the region.

Railroad spokeswoman Susan Terpay said dangerous distractions and sometimes risky behavior by people in the 18-35 age group shape the message. And the messages are startling. One billboard show legs sticking out from under a morgue sheet with the legend, "I raced a train and all I got was this lousy toe tag."

Terpay said crossing accidents have declined, but the number of deaths involving people walking on railroad tracks or being on equipment has increased.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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