Study: Bonnaroo brings in $50M to Tennessee

Study: Bonnaroo brings in $50M to Tennessee


MANCHESTER (WATE) - As the event quickly approaches, Bonnaroo organizers have released a study detailing the economic boost the festival brings in to Coffee County, Manchester and Tennessee overall.

A recently-completed economic impact study finds that Bonnaroo generated $36 million in direct spending and another $15 million in indirect economic activity in 2012.

Greyhill Advisors, the group that performed the study, says Manchester becomes the seventh largest city in Tennessee on Bonnaroo weekend.

Bonnaroo organizers and attendees contributed more than $580,000 to Coffee County tax coffers in 2012.

Of this total, nearly $314,000 was generated by taxes on sales, motor fuel and hotel occupancy.

The festival also generated $2.9 million in taxes that benefited Tennessee.

More than $2 million of the total was generated by sales tax on Bonnaroo tickets.

An additional $900,000 was generated by the activity of Bonnaroo attendees during their time in Coffee County and their travels to and from the festival.

The study, which also looked at the age of attendees, found that 40% of festival goers are between the ages of 25 and 34, with 31 percent ranging in age from 21 to 24.

Eight percent of attendees are over 35 and one in four make $75,000 in income or more.

Bonnaroo brings in tourists from New York, Florida, Georgia, Illinois, Ohio, Pennsylvania and Virginia as well as visitors from four other major continents - Asia, South America, Europe and Australia.

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