Excitement already cooking for upcoming Vol football season

Excitement already cooking for upcoming Vol football season

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"I'm real excited about the new coach and the new attention about bringing Tennessee back to the top 10 in the nation. I think that would be a good selling point," said Lowry, who sells her season tickets online every year. "I'm real excited about the new coach and the new attention about bringing Tennessee back to the top 10 in the nation. I think that would be a good selling point," said Lowry, who sells her season tickets online every year.
"Butch Jones has done a really good job creating slogans and things that get people excited," explained Chris Renshaw, who manages the store. "Butch Jones has done a really good job creating slogans and things that get people excited," explained Chris Renshaw, who manages the store.
Jones' idea of building the team back up "brick by brick" is also an obvious marketing tool at the store. Jones' idea of building the team back up "brick by brick" is also an obvious marketing tool at the store.

KNOXVILLE (WATE) – We're just a few months away from football season, but interest is already building in season ticket and Vol memorabilia sales. New coach Butch Jones has injected a renewed optimism for the future of UT football.

A quick search on Craigslist shows plenty of people looking to buy and sell tickets for the upcoming season.

One post by Susan Lowry, for example, reads, "Just over 60 days before exciting times begin!! Watch Coach Jones and the Vols start their rise back to the top!!"

"I'm real excited about the new coach and the new attention about bringing Tennessee back to the top 10 in the nation. I think that would be a good selling point," said Lowry, who sells her season tickets online every year.

Lowry says she's had a tough time over the last few years getting the tickets off her hands. This year, however, there's a lot more interest and it's earlier than normal.

"We've had a few years that we've been down, and Tennessee fans are not used to that. I think he's going to try and get us back to that level," she added.

The Butch Jones effect is also bringing a lot more customers to retail stores like Alumni Hall.

"Butch Jones has done a really good job creating slogans and things that get people excited," explained Chris Renshaw, who manages the store.

Jones' slogans like "Rise to the Top" have sold a lot of t-shirts, particularly before the record turnout at this year's Orange and White game.

Jones' idea of building the team back up "brick by brick" is also an obvious marketing tool at the store.

"I think the whole town of Knoxville needed this boost, because with Dooley it was getting mundane and old. They're ready for something new," Renshaw said.

"What he brings to the table. What he's done at the schools he's coached at before, taking them to the national level. I think we have the right one this time, who takes us where we need to be," Lowry said.

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