Visit Knoxville launches campaign to attract more tourism

Visit Knoxville launches campaign to attract more tourism

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The campaign, titled "Visit Knoxville, the Memories Stay With You," promotes the city as a getaway destination. (source: Visit Knoxville) The campaign, titled "Visit Knoxville, the Memories Stay With You," promotes the city as a getaway destination. (source: Visit Knoxville)

KNOXVILLE (WATE) - A new marketing campaign was announced Tuesday by Visit Knoxville to promote travel opportunities in the region.

The campaign, titled "Visit Knoxville, the Memories Stay With You," promotes the city as a getaway destination by showing attractions like Gay Street and Market Square, and activities like fishing and mountain biking.

Along with a video commercial, the new marketing campaign is part of a comprehensive rebranding effort by Visit Knoxville to improve the area's identity as a destination for tourists and convention travelers.

"Throughout the process in developing the new marketing campaign, the Board has worked closely with the Visit Knoxville staff and is looking forward to focusing on the new leisure and convention marketing initiatives, which previously had untapped opportunities," Visit Knoxville Board Chairman Bo Connor said in a statement released Tuesday.

Complete details of the marketing campaign can be found in a "road map" published online that lists goals and strategies.

The Tombras Group assisted in producing the campaign.

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