Recycling program keeps jeans out of landfills, provides warmth

Recycling program keeps jeans out of landfills, provides warmth

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Actress Hayden Panettiere from ABC's hit show Nashville joined Good Morning Tennessee Thursday morning. Actress Hayden Panettiere from ABC's hit show Nashville joined Good Morning Tennessee Thursday morning.

KNOXVILLE (WATE) - Actress Hayden Panettiere from ABC's hit show Nashville says jeans don't have to fill up landfills when they're worn out. They can be turned from blue to green.

Panettiere talked about Blue Jeans Go Green™ Thursday on Good Morning Tennessee.

She told 6 News anchor Tearsa Smith the jean recycling program is designed to keep jeans out of landfills.

 An auction to support the program started Wednesday and concludes on Nov. 3.

Celebrities have contributed pairs of autographed jeans to the auction for people to bid on. Bidding will utilize "denim currency," meaning your jeans serve as money.

Some of the other celebrities participating in the auction include Heidi Klum, Adriana Lima, Britney Spears, Ryan Phillippe and Darren Criss.

Jeans collected will be turned into UltraTouch™ Denim Insulation. This insulation is composed of 85 percent recycled cotton fibers.

A portion of the product, up to approximately 250,000 square feet, goes to communities in need and public works projects around the country.

For more information, go to the Blue Jeans Go Green website.

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