UT launches 'Big Orange Give' donation campaign

UT launches 'Big Orange Give' donation campaign

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KNOXVILLE (WATE) - The University of Tennessee is launching an online giving campaign Monday in the hopes of aiding the university on its journey to become a Top 25 public research university.

The "Big Orange Give" aims to raise $125,000 in 125 hours. The campaign begins Monday at 4 p.m. and ends at 9 p.m. on Saturday, Nov. 9.

Donors are asked to visit the campaign website to donate.

The launch will include a video message posted on the campaign website, Facebook and Twitter pages featuring Peyton Manning. More videos will be posted throughout the week featuring other UT "celebrities" who are giving to the campaign.

Donors and friends of the university will be asked to share why they gave to UT with "I Big Orange GIve because" photos on Facebook and Twitter using the hashtag #BigOrangeGive.

Donations may be targeted toward specific colleges or departments, or even specific student projects through the Impact Big Ideas program, a crowd-funding effort that allows individuals to make donations toward selected student projects in need of funding.

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