Kmart's 'Black Friday' sales to start 6 a.m. on Thanksgiving

Kmart's 'Black Friday' sales to start 6 a.m. on Thanksgiving

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"I don't think they should open that early, its family time, let everyone enjoy the holiday," Vicky Clabough said. "I don't think they should open that early, its family time, let everyone enjoy the holiday," Vicky Clabough said.
"I think retailers are trying to figure out how can we appeal to the shopper and get them in so that they can spend more money," explained Ann Fairhurst, a retail expert at the University of Tennessee. "I think retailers are trying to figure out how can we appeal to the shopper and get them in so that they can spend more money," explained Ann Fairhurst, a retail expert at the University of Tennessee.

By ALEXIS ZOTOS
6 News Reporter

KNOXVILLE (WATE)- Kmart has announced they will open their doors to holiday shoppers at 6 a.m. on Thanksgiving. 

For the last three years, Kmart has opened its doors at 6 a.m. on Thanksgiving, but closed the store for a few hours in the evening to let employees and customers spend that quality time with their family. This year, that's all changing as the store plans to stay open for 41 hours straight.

"I think retailers are trying to figure out how can we appeal to the shopper and get them in so that they can spend more money," explained Ann Fairhurst, a retail expert at the University of Tennessee.

Fairhurst says Kmart's decision to open early is smart for the struggling retailer.

"Their third quarter sales weren't at their projections so I think this is a last ditch effort to generate the sales for the year," she explained.

Some customers like Gloria Chambers welcome the extra shopping hours.

"It allows you to shop more, most places aren't open on Thanksgiving. I think its a good idea," said Chambers.

But many others think it's intruding on Thanksgiving tradition.

"I think it's a bad decision on my part, I've had family that has worked at Kmart and retail store on Thanksgiving and it makes it difficult for the family to plan the functions," explained Beth Taylor of Knoxville. "I think everyone deserves a holiday."

Vicky Clabough, also of Knoxville, agreed.

"I don't think they should open that early, its family time, let everyone enjoy the holiday," she said.

Kmart's decision is stirring quite a bit of outrage online, with some people threatening to boycott the store. However, experts say the extended hours should result in big spending.

"I think you will see some backlash but I think there are enough consumers that are willing to shop on Thanksgiving Day so I think all and all the retailers will experience pretty good attendance on that day," said Fairhurst.

While Kmart is opening it's doors the earliest, several other retailers will begin their Black Friday sales on Thursday.

Sears, Kohl's, and Macy's all plan to open at 8pm on Thanksgiving. Target, Walmart and Toys R Us are also expected to open that evening as they did last year.

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