Retailers, shoppers cash in on Cyber Monday deals

Retailers, shoppers cash in on Cyber Monday deals

Posted:
Cyber Monday draws millions of Americans to the Internet, with four out of five retailers offering special online deals. Cyber Monday draws millions of Americans to the Internet, with four out of five retailers offering special online deals.
Rather than driving store to store, Amanda Starnes knocked off several people on her Christmas list in a matter of minutes. Rather than driving store to store, Amanda Starnes knocked off several people on her Christmas list in a matter of minutes.
Locally owned shops like Scrumps Cupcakes in Fountain City are getting in on the Cyber Monday action too. Locally owned shops like Scrumps Cupcakes in Fountain City are getting in on the Cyber Monday action too.

By HAYLEY HARMON
6 News Anchor/Reporter

KNOXVILLE (WATE) - The holiday weekend shopping blitz continued with Cyber Monday.

The Monday after Thanksgiving is supposed to be the busiest day of the year for online shopping, and early numbers already show online sales soaring compared with the same day last year.

Local stores and shoppers are taking advantage of the sales.

Cyber Monday draws millions of Americans to the Internet, with four out of five retailers offering special online deals.

Early estimates show online shopping Monday is up by more than 20 percent from last year, and folks like Amanda Starnes from Knoxville are using those discounts to rack up on Christmas presents.

"Seems like there's some good prices. I'm just looking for the best deals," said Starnes of Knoxville. "Just more convenient. I can sit here and have a cup of coffee."

Rather than driving store to store, she's knocked off several people on her Christmas list in a matter of minutes.

"Shop from home or shop from work. I don't think I've been shopping in a mall in years," said Starnes.

She likes the efficiency of shopping online all the time, but loves the extra discounts Cyber Monday has to offer.

"Electronics. There seems to be some better deals on electronics. It's easier for them to go ahead and do it and ship it and you know it's going to get there on time," said Starnes. "Makes it better for me."

It's not just big box retailers slashing their prices.

Locally owned shops like Scrumps Cupcakes in Fountain City are getting in on the Cyber Monday action too.

They're offering 20 percent off on all online orders.

"Whether it's for cake pops to be shipped here locally or cupcakes to be delivered here locally. We'll even ship them out of state," said Kathleen Robinson, owner and head baker at Scrumps.

They hope the deals will help bring in some first-time customers who will hopefully keep coming back.

"I think it gives people that haven't heard about us the opportunity to try us with the discount," said Robinson.

For shoppers who missed out on Cyber Monday deals, don't worry, as analysts say even better deals will be available throughout the holiday shopping season.

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