East Tennessee non-profits celebrate Giving Tuesday

East Tennessee non-profits celebrate Giving Tuesday

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#GivingTuesday is a charitable movement powered by social media. #GivingTuesday is a charitable movement powered by social media.
"You have Cyber Monday and Black Friday, and for non-profits out there, this is a way for people to give back and think about the greater good of your community," said Big Brothers of East Tennessee CEO Doug Kose. "You have Cyber Monday and Black Friday, and for non-profits out there, this is a way for people to give back and think about the greater good of your community," said Big Brothers of East Tennessee CEO Doug Kose.
"It's kind of like the insurance policy that you don't know you have. If you're able to support us now, we'll be there to support you when you need us," said Red Cross Regional Communications Director Benjamin Prijatel. "It's kind of like the insurance policy that you don't know you have. If you're able to support us now, we'll be there to support you when you need us," said Red Cross Regional Communications Director Benjamin Prijatel.

By DREW GARDNER
6 News Reporter

KNOXVILLE (WATE) - First came Black Friday, then Cyber Monday and now hopefully you saved a little cash for #GivingTuesday.

It's a charitable movement powered by social media. 

Now that Thanksgiving has passed, the holiday shopping season is in full swing. It's a favorite time of year for retailers as shoppers are usually eager to spend. Some non-profit organizations decided to get in on that spending last year.

"You have Cyber Monday and Black Friday, and for non-profits out there, this is a way for people to give back and think about the greater good of your community," said Big Brothers of East Tennessee CEO Doug Kose.

Kose says this day is a great way to kick off their annual Double My Donation campaign. The donations raised help them operate throughout the year.

"What it takes for us is a thousand dollars to make a match and support it and sustain it for one year," said Kose. "So the more dollars we have, the more children we're able to serve in the community."

The Red Cross also relies on its donors to help them respond to disasters throughout the year. They've helped dozens of people in just the last week alone.

"Most of them [were] house fires or apartment fires, and a lot of people don't think about that as being a disaster, but if that's your family's home, that's a disaster to you," said Red Cross Regional Communications Director Benjamin Prijatel. "It's kind of like the insurance policy that you don't know you have. If you're able to support us now, we'll be there to support you when you need us."

"This is a way for all of us to band together, because we are stronger as units of a teamwork versus independent agencies," added Kose.

Those agencies aren't just banding together for money. Giving Tuesday is also geared at drumming up volunteers as well, another crucial part of all non-profit organizations.

Last year Giving Tuesday triggered more than $10 million in online donations.

You can donate to the Red Cross or Big Brothers Big Sisters of East Tennessee online.

For more information on #GivingTuesday, click here.

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