"Dash for the Dress" scores East Tennessee high schoolers discou

"Dash for the Dress" scores East Tennessee high schoolers discounted prom dresses

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They waited in line at the Holiday Inn World's Fair Park in downtown Knoxville for more than four hours, before getting their chance to get their hands on the perfect dress, running into a ballroom filled with gorgeous gowns. They waited in line at the Holiday Inn World's Fair Park in downtown Knoxville for more than four hours, before getting their chance to get their hands on the perfect dress, running into a ballroom filled with gorgeous gowns.
Without the event, many girls would not be able to afford the dress they've been wanting. Without the event, many girls would not be able to afford the dress they've been wanting.
Vendors like Bella Boutique say they were happy to help the girls find their dream dresses at a great price, without sacrificing feeling beautiful on prom night. Vendors like Bella Boutique say they were happy to help the girls find their dream dresses at a great price, without sacrificing feeling beautiful on prom night.

By HAYLEY HARMON
6 News Anchor/Reporter

KNOXVILLE (WATE) - It was prom dress pandemonium Sunday in Knoxville, as more than 500 high school girls from across East Tennessee snagged the dresses of their dreams at a major discount.

The prom dress price cut was all part of an event called "Dash for the Dress."

They waited in line at the Holiday Inn World's Fair Park in downtown Knoxville for more than four hours, before getting their chance to get their hands on the perfect dress, running into a ballroom filled with gorgeous gowns.

First come first serve, the girls thumbed frantically through the racks, grabbing whatever sparkle caught their eye.

"I want a short dress," said Brittany Rice, a student at Sevier County High School. "I'm gonna grab it and try it on."

Dash for the Dress, hosted by Knoxville radio station Hot 104.5, features hundreds of dresses from Knoxville prom boutiques at more than half off.

"We're selling them for $50, $100 and $200," said Chelsea Esposito of Bella Boutique.

The price cut helps bring the otherwise high-priced perfect gowns within reach.

Without the event, many girls would not be able to afford the dress they've been wanting.

Monica Lieser, a homeschooled high school Senior from Knoxville, says she managed to find the exact same dress she saw in a shop a few weeks ago but couldn't buy because it was too expensive.

"I couldn't afford a $500 dress so I got a $200 dress and it's the same one," said Lieser. "I saved $300 on a dress."

Lieser and the rest of the girls had a huge selection of popular gowns to choose from.

"There's plenty of dresses in all different styles and colors. Pretty much you can find your dress," said Rice. "It helps a lot."

Vendors like Bella Boutique say they were happy to help the girls find their dream dresses at a great price, without sacrificing feeling beautiful on prom night.

"It's cool that they can come here and shop a large selection of dresses for a much cheaper price," said Esposito. "We always want to get girls in dresses that they feel the most confident in."

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