Sevierville officials looking to expand retail options

Sevierville officials looking to expand retail options

Posted:
It is a popular destination for shopping, but now Sevierville city officials are looking for ways to make that shopping even better. It is a popular destination for shopping, but now Sevierville city officials are looking for ways to make that shopping even better.
"It's important for us to understand who they are, where they're coming from, what they're interested in, so that we can meet that," said Russell Treadway, Sevierville City Administrator. "It's important for us to understand who they are, where they're coming from, what they're interested in, so that we can meet that," said Russell Treadway, Sevierville City Administrator.
City officials say their goal is to see where both locals and tourists are spending their money to decide what would be best to bring in for the area. City officials say their goal is to see where both locals and tourists are spending their money to decide what would be best to bring in for the area.

By WHITNEY GOOD
6 News Reporter

SEVIERVILLE (WATE) - It is a popular destination for shopping, but now Sevierville city officials are looking for ways to make that shopping even better.

They have partnered with a consultant to help analyze what people are looking for when they go to Sevier County and what people who live there want to see.

Every year millions of people pour into Sevier County, hitting the shops and generating more than one billion dollars in retail tax revenue for the City of Sevierville, but city officials say there is still room to improve.

"It's important for us to understand who they are, where they're coming from, what they're interested in, so that we can meet that. And it brings more tax dollars to our coffers and let's us do more things for our residents that we probably wouldn't be able to do otherwise," said Russell Treadway, Sevierville City Administrator.

They have partnered with a consultant that specializes in analyzing those things trying to determine what will bring more people in and keep locals at home to shop.

"We'll be able to look at every single transaction that's made here over a year's period of time. They will analyze that for us, break it down into nine basic merchandise categories, but also tell us who's spending that money on what," said Treadway.

City officials say their goal is to see where both locals and tourists are spending their money to decide what would be best to bring in for the area, but many locals say they would like to see fewer specialty shops designed for tourists and more department stores.

"Macy's, please come to Tennessee!" said shopper from Knox County Lisa Bettis.

"Some of the specialty stores kind of take away from it being easy for just the regular person to shop," said local shopper Mishelle Pickens.

For the city, it is all about creating a blend to please everyone and keep Sevierville moving forward.

City officials say within a couple of months, they should have the first set of data from the consultant.

They plan to take the information to retailers with similar demographics.

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