Food City announced as first sponsor for the 'Battle at Bristol'

Food City announced as first corporate sponsor for the 'Battle at Bristol'

Posted:
Butch Jones pictured with Jerry Caldwell, executive vice president and general manager of BMS. Butch Jones pictured with Jerry Caldwell, executive vice president and general manager of BMS.

BRISTOL (WATE) - A big announcement came Sunday at Bristol Motor Speedway before the beginning of the Food City 500.

Food City has said that they will be the first corporate partner for the "Battle at Bristol," the 2016 game between the Tennessee Volunteers and Virginia Tech Hokies.

The game between Tennessee and VA Tech is expected to set the all-time NCAA College Football attendance record.

Butch Jones and VA Tech Head Coach Frank Beamer were in attendance Sunday along with Food City CEO Steve Smith for the announcement from the infield of the track before the Bristol race.

Smith spoke about the sensibility of the Food City sponsorship for the much-anticipated game.

"The footprint of the location of our stores lays right over the area of the hottest support for these two programs," said Smith, CEO of Food City. "Shoot, many of our 13,000 associates already are drawing lines in the sand with each other over bragging rights.

"This game, between these two teams at this facility, has been talked about for 17 years. If the five months since the announcement are any indication, the talk is not going to stop until September 2016 and we are thrilled to be a part of it."

The game is scheduled to be played on Sept. 10, 2016. Both Jones and Beamer have been involved with the race at the "Last Great Colosseum" before. Coach Jones was the grand marshal for last year's Food City 500, and Beamer was an honorary starter in the 2005 Food City 500.

Powered by WorldNow

1306 N. Broadway NE Knoxville,
Tennessee 37917

Telephone: 865.637.NEWS(6397)
Fax: 865.525.4091
Email: newsroom@wate.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Young Broadcasting of Knoxville, Inc. A Media General Company.