Social media helps Knoxville woman kick off ice cream business

Social media helps Knoxville woman kick off ice cream business

Posted:
Elaine Evans makes ice cream, but this is not your grandmother's frozen confection. Elaine Evans makes ice cream, but this is not your grandmother's frozen confection.
"For any moment, there is probably the perfect ice cream. It's totally based on experience. You want the perfect ice cream experience and you can't get that with a gallon and a half of fudge ripple," said Elaine Evans. "For any moment, there is probably the perfect ice cream. It's totally based on experience. You want the perfect ice cream experience and you can't get that with a gallon and a half of fudge ripple," said Elaine Evans.
Elaine Evans' goal is to create not just a dessert, but an ice cream that is memorable. Elaine Evans' goal is to create not just a dessert, but an ice cream that is memorable.

KNOXVILLE (WATE) - Have you ever had an idea for a business but weren't quite sure it could work?

Elaine Evans had an idea and she turned to social media to gauge her chances for success.

It's a busy time for Evans and her business, Elaine's Ice Cream. On a recent weekend, we caught up with her as she worked an outdoor VIP reception for Rhythm and Blooms, the kickoff event of the Dogwood Arts Festival.

Evans makes ice cream, but this is not your grandmother's frozen confection.

"I'm definitely interested in the creative possibilities of ice cream," Evans said.

For Rhythm and Blooms, she worked with the organizers to create a taste of spring. What she came up with was a mix of rosemary, elder flower and grapefruit.

"Grapefruit ice cream is sensationally popular. People who don't know it's grapefruit think it's just yummy citrus. People who hear its grapefruit go, 'Oh wow,' and very few people pucker." she said.

Evans' goal is to create not just a dessert, but an ice cream that is memorable.

"For any moment, there is probably the perfect ice cream. It's totally based on experience. You want the perfect ice cream experience and you can't get that with a gallon and a half of fudge ripple."

Her latest project has her in the kitchen at Holly's Eventful Dining in West Knoxville where she's preparing for her first wine dinner.

You may wonder how she began making memorable ice creams. It turns out a trip to Benton's Bacon in Madisonville and a nearby strawberry patch got her thinking about ice cream.

She then made some, and then made some more. She put it in a mason jar and posted it on Facebook.

"People went nuts," she said. "I thought that's the ticket, cause you can't see the ice cream you buy at a grocery. And this looked so yummy that it kind of scared me that can I make stuff that tastes as good as it looks," she said.

Evans decided she could, and now a year into the venture, she's starting to get noticed.

Her emphasis is growing awareness of her business and to continue to create memorable ice creams made in Tennessee.


If you know of a product we should profile for Made in Tennessee, send Gene Patterson an email or a Facebook message.

Powered by WorldNow

1306 N. Broadway NE Knoxville,
Tennessee 37917

Telephone: 865.637.NEWS(6397)
Fax: 865.525.4091
Email: newsroom@wate.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Young Broadcasting of Knoxville, Inc. A Media General Company.