Tennessee Sports Radio to shut down, 2 new radio stations to lau

Tennessee Sports Radio to shut down, 2 new radio stations to launch

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Tennessee Sports Radio has operated for the past four years on 1180 AM, the former frequency of ESPN Radio. Personalities include Erik Ainge, Jayson Swain, Dave Hooker and Steve Phillips. Tennessee Sports Radio has operated for the past four years on 1180 AM, the former frequency of ESPN Radio. Personalities include Erik Ainge, Jayson Swain, Dave Hooker and Steve Phillips.
Former Vols wide receiver Jayson Swain hosts a sports talk show called "The Swain Event" weekdays on Tennessee Sports Radio. Former Vols wide receiver Jayson Swain hosts a sports talk show called "The Swain Event" weekdays on Tennessee Sports Radio.
"I played the game and talked about the Xs and Os and made it entertaining," said Jayson Swain. "I played the game and talked about the Xs and Os and made it entertaining," said Jayson Swain.
KNOXVILLE (WATE) - The owners of Tennessee Sports Radio announced Monday the station will cease broadcasting next month to make room for one of two new radio stations.

Tennessee Sports Radio has operated for the past four years on 1180 AM, the former frequency of ESPN Radio. Personalities include Erik Ainge, Jayson Swain, Dave Hooker and Steve Phillips.

General Manger Jason Bailey and a team of former University of Tennessee athletes, sports journalists and contributing writers also distributed sport news and entertainment online through a popular website and smartphone app.

"We wanted to engage our audience," Bailey said in a release Monday. "We set Tennessee Sports Radio up in a way that was unlike any other radio station in Knoxville. We were ahead of our time, and our listeners and advertisers loved it and responded to it. We had a great four-year run and we raised the bar for sports radio in East Tennessee. Everyone involved with Tennessee Sports Radio should be proud of what they accomplished."

Former Vols wide receiver Jayson Swain hosts a sports talk show called "The Swain Event" weekdays on Tennessee Sports Radio.

Swain was a top recruit out of high school and went on to play at the pro level. He's spent the last four years on Tennessee Sports Radio, sharing his perspective on volunteer football.

"I played the game and talked about the Xs and Os and made it entertaining," said Swain.

A couple weeks ago he was told the station was going to stop covering sports and transition to playing oldies music.

His final Swain Event show will be August 29.

"I was sad about it but just like football you play a play, good or bad and you move on to the next play and that kind of what's my mindset is," said Swain.

The GM of the station and co owner of Oskie Media Jason Bailey says it was a difficult decision to switch formats.

"We poured our heart and soul into Tennessee Sports Radio for a lot of years and it was a decision that probably took me 6 months to come around to," said Bailey.

Bailey says the transition is best for personal reasons.

"I'm going to move back to Cookeville and be with my parents and that is where my kids live and I just really feel that it's time that I do that," said Bailey.

Marketing Director for Oskie Media Rick Laney says the switch to have a unique oldies station on 1180 AM also made business sense.

"Tennessee Sports Radio was never going to be unique in the sense that we were doing sports broadcasting. There are any number of sports stations out there for people to listen to," said Laney.

Swain says he will miss Tennessee Sports Radio but hopes to still be able to keep Vol football fans informed.

"I'm working on a few things and as soon as I know the fans will be the first to hear," said Swain.

"Great opportunities are being presented to me. It's about choosing the right one for my family," said Ainge in a statement. "Through TSR I was able to get to know fans that once cheered me on as young man. Support comes in all forms and Vol Nation is 2nd to none."

The co owner of the station says sports shows take a lot of work to manage. He says running an Oldies station will make it easier for him to move to Cookeville and still manage the station.

Oskie Media, LLC says it analyzed the Knoxville market for the past seven months to determined what Knoxville listeners want and what the market lacks. They say that research showed the need for two formats unique to the market.

The second station going on air in mid-September on 1120 AM will play all stand up comedy.

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