Knoxville residents raise awareness, money to fight Alzheimer’s


People around the world, including 19 teams in the East Tennessee area, will participate in The Longest Day on Thursday, a day dedicated to all those affected by Alzheimer’s disease.

Whether it’s choosing a favorite activity, hosting an event or joining a team, participants will ignite a global conversation about Alzheimer’s disease, the brain, and other dementias as part of Alzheimer’s & Brain Awareness Month in June.

Held annually on the summer solstice, The Longest Day symbolizes the challenging journey of those living with Alzheimer’s disease and their caregivers. Participants will do what they love – biking, hiking, playing bridge, swimming, knitting and more– to honor a caregiver, someone living with Alzheimer’s, or someone lost to this devastating disease. Together, participants will raise funds and awareness to advance Alzheimer’s Association® care, support, and research programs.

The Alzheimer’s Association Mid South Chapter/East Tennessee Office is excited to partner on The Longest Day with the nonprofit group, Pedal for Alzheimer’s, for a 100-mile cycling event.  The Pedal for Alzheimer’s organization was co-founded in 2017 by Josh Crisp and Michelle Brooke-Marciniak. 

“Pedal for Alzheimer’s is excited to support the Alzheimer’s Association on this unique and impactful day. As co-founder of Pedal for Alzheimer’s with my partner, Michelle Brooke-Marciniak, our whole reason for founding the organization is to be able to create and manage cycling events to promote education, awareness and raise funds for organizations that support those living with Alzheimer’s and their caregivers. As we participate in this long and challenging 100-mile day ride, we will remember those who face this awful disease and the caregivers that support those facing Alzheimer’s,” said Crisp.

Crisp, a Knoxville entrepreneur in the senior care industry, is also the Founder of Pedal for Pat, a 1,098-mile cycling event created to honor the legacy of the late University of Tennessee women’s basketball coach Pat Summitt, who died of Alzheimer’s in 2016.  Brooke-Marciniak, Crisp’s co-founder, came on board to honor her former coach, mentor and friend, Pat Summitt.  

“Josh and I are proud to support the Alzheimer’s Association and their mission.  By leading this Longest Day ride, we hope to spread awareness and raise funds for those facing the disease.  I personally lost my college basketball coach to this horrific disease.  It is our hope that we can help make sure all people are aware of how debilitating this disease is, by shedding light on the necessity of having Alzheimer’s conversations in our everyday lives,” said Brooke-Marciniak.

To learn more about The Longest Day visit or To find out more about the mission of the Alzheimer’s Association or to get support visit or call 800-272-3900.

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