KNOXVILLE, Tenn. (WATE) — The public is invited to the Paint the Town Purple in Knoxville for the week of July 31-August 5. Be sure to wear purple, the signature color of the Alzheimer’s Association “that combines the calm stability of blue and the passionate energy of red.”

A parade was scheduled for Thursday, Aug. 3, however, has been canceled due to weather.

The week is meant to build awareness and make a symbolic gesture as people come together for a common cause in the fight against Alzheimer’s disease, which is a progressive, irreversible neurological disorder and the most common form of dementia. Most Alzheimer’s patients are older than 65 years old, but the effects the disease can have on their loved ones and caregivers ripple through families every year.

According to the Alzheimer’s Association 2023 Alzheimer’s Disease Facts and Figures report, worldwide, 55 million people are living with Alzheimer’s and other dementias. More than 6 million Americans are currently living with Alzheimer’s.

To show support for those living with Alzheimer’s and their loved ones, the City of Knoxville, Knox County government and the Alzheimer’s Association are hosting Paint the Town Purple Week, which runs from July 31-Aug. 5. WATE 6 On Your Side is a proud media sponsor.

To share images and videos on social media, people are encouraged to use the hashtag, #ENDALZKnox.

Later in September, the 2023 Walk to End Alzheimer’s will take place at Zoo Knoxville.

Editor’s Note: This story has been updated.