United Way of Greater Knoxville bringing community together with Superhero Scavenger Hunt


KNOXVILLE, Tenn. (WATE) – In challenging times real-life superheroes emerge, community pulls together, and people get creative. With these things in mind United Way of Greater Knoxville announces a new, interactive free event for all ages – the Superhero Scavenger Hunt.

“It was a great idea from one of our volunteers to come up with a socially distant way to get people engaged and learning about the nonprofits that we work with in our community,” Brewton Couch, with United Way of Greater Knoxville, said.

The scavenger hunt, taking place Sept. 18-27, is a fun and family-friendly event designed to keep people safe while they explore the city and learn more about the nonprofits that make our community better.

“When we realized we wouldn’t be able to have a traditional Campaign Kickoff event, we didn’t want to just throw in the towel,” says United Way of Greater Knoxville President & CEO, Matt Ryerson. “Instead, we designed a fun, safe activity for individuals and families to take part in to support and celebrate the community we call home.”

The Superhero Scavenger Hunt kicks off United Way of Greater Knoxville’s annual fundraising campaign. During their annual campaign, United Way raises millions of dollars to help fund community agencies and improve the lives of more than 173,800 Knox County residents each year.

“We really wanted to celebrate the superheroes that have been doing such great work in Knoxville over the last few months so there are icons of superheros that you’ll see at each of our partner agencies that are featured in the hunt,” Couch explained.

The Superhero Scavenger Hunt will be held on an app called Goose Chase. Participants can download the app and search for “UnitedWayKnox” to find the scavenger hunt. It is completely free to participate. Upon completion, hunters can also visit Cruze Farm Ice Cream on Gay Street to receive a free ice cream, and Nirvana Comics on Kingston Pike for a free kids comic book!

Register in advance to reserve your spot in the Superhero Scavenger Hunt. Kids can also receive a free superhero cape and adults can buy a United Way T-shirt for $15 to support the annual campaign. If you sign up for a monthly donation to United Way of Greater Knoxville, you can get the T-shirt for free. Participants can pick up their T-shirts and capes from 9 a.m. to 5 p.m. Thursday, Sept. 17, and Friday, Sept. 19, at United Way of Greater Knoxville, 1301 Hannah Ave.


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