KNOXVILLE, Tenn. (WATE) —  It’s Fashion Time in Tennessee.

UT orange is being rocked all season long and we want to make sure you look the part.

Josie’s Boutique has been named Knoxville’s Best Boutique in City View Magazine and #1 Women’s Clothing Store in Knoxville. With that title, it is no secret why they are so successful. The store is owned and operated by a mother-daughter team that has been catering to all women’s shapes, sizes, and age for over 20 years.

Their biggest hit is their highly anticipated gameday line. Most pieces are one-of-a-kind and cannot be found anywhere else. They have already seen a huge demand for their gameday line and are constantly restocking popular items.

Josie’s Boutique has captured the eyes of many not just for gameday but for all your fashion needs. They have amassed over 100,000 Instagram followers.

They do not just cater to adults, but also children. Their sister store, Little Josies is your one stop for all gameday and year-round outfits and accessories.

Josie’s Boutique also features a full service salon, and novelty gift shop.

Visit their website to get your shopping on today.