Big Red Bow Project supports East Tennessee residents living with Alzheimer’s


KNOXVILLE, Tenn. (WATE) – Shoppers can help make Christmas better for individuals facing Alzheimer’s and dementia in Knox, Anderson, Blount and Loudon Counties this holiday season by shopping for the “Big Red Bow Project.”

Lexus of Knoxville and Alzheimer’s Tennessee, Inc., are teaming up with B97.5 and WATE 6 On Your Side in an effort to make sure Purple Santa and his purple elves can visit area seniors and deliver gifts, especially to those who suffer from memory loss and may not have local family support.

Lexus of Knoxville is collecting suggested donations from an Alzheimer’s Tennessee “Wish List” for individuals touched by Alzheimer’s and dementia.

Through Wednesday, Dec. 7, the public is invited to bring new items like MP3 Players, CD’s and DVD’s featuring older music or movies, blankets, scarves, robes, and jumbo-sized puzzles and coloring books to the dealership and put them under the purple “Memory Tree”.

“The Big Red Bow Project is a continuing effort by Lexus of Knoxville to serve the community,” General Sales Manager Gary Hughes said. “When Purple Santa delivers the donated gifts, he helps raise awareness for dementia and Alzheimer’s, which have touched our lives through family and friends. We want to give back and we hope others will join us by participating in this venture, supporting the cause, and fighting this disease with Alzheimer’s Tennessee.”

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