Demand for K Brew coffee percolates, brewing brothers expand to West Hiils


A local coffee shop created by to brothers who call Knoxville home is now expanding. 

Knoxville’s K Brew announcing they will soon add a second location in West Knoxville at 7822 Kingston Pike.

K Brew has been a staple along North Broadway for five years as one of the top coffee shops in Knoxville on Yelp in the ‘Coffee & Tea’ category. 

“It’s kind of like New York City, if you can make it here in North Knox you can make it anywhere,” said Pierce LaMacchia, CEO of K Brew, along with his business partner and younger brother, Michael LaMacchia, COO.

While some restaurants and cafes are struggling to stay open, K Brew is expanding. From what started out as modest beginnings in what LaMacchia refers to as a walk-in closet, to then transforming the old gas station on North Broadway into a full-fledged coffee shop. 

“Five years ago, Michael I started K Brew. The dream was just to open in North Knox. Our family lives five minutes away so this is home and we just had a great run,” says Pierce. “From day one we were too busy… It’s not hard to fill up a coffee shop but we had seven or eight seats and from day one they were all full all the time so we know we needed to move.” 

Now that they have the demand for K Brew coffee is still percolating as the brewing brothers make yet another business move. 

“We kind of rode the wave. When we opened there were very few coffee shops in Knoxville that were independent and really good,” Pierce said. “So we rode that wave and energy of the city and what we’ve seen in the last five years is just an amazing amount of energy and life revitalization of old areas and new businesses.” 

Choosing coffee of all things because of the bond it creates between barista and customer. 

“There’s just something very special about coffee. If you think about it, it’s the one experience where you actually get to interact with the person who’s making your beverage or drink,” Pierce said. “We’re really excited to be that hub for the West Hills area as well.” 

The new K Brew West Hills location will double in size compared to it’s North Knoxville location, but modeled to look and feel just the same, except the West Hills spot will serve as the main bakery for their new bagel sandwiches and treats. 

The LaMacchia brothers plan to open in December 2018, maybe just in time for Christmas. 

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