Historical marker recognizing Johnson City as the home of Mountain Dew to be unveiled Friday


SAN FRANCISCO, CA – JUNE 10: High fructose corn syrup is listed in the ingredients of a bottle of Mountain Dew that is displayed in a cooler of a food truck on June 10, 2015 in San Francisco, California. The San Francisco board of supervisors has approved an ordinance that would require warning labels to be placed on advertisements for soda and sugary drinks to alert consumers of the risk of obesity, diabetes and tooth decay. The ordinance would also ban advertising of sugary drinks on city-owned property. If San Francisco mayor Ed Lee approves the measure, the law would be the first of its kind in the nation. (Photo by Justin Sullivan/Getty Images)

JOHNSON CITY, Tenn. (WJHL) – An official Tennessee historical marker recognizing Johnson City as the home of Mountain Dew is set to be unveiled Friday.

The marker will be unveiled at 9 a.m. at the corner of West Walnut Street and Cherokee Street.

According to a press release from ETSU, the popular soft drink known as Mountain Dew was first produced in Knoxville in 1946, but the flavor was born in Johnson City when Tri-City Beverage, the company behind Dr. Enuf, was awarded the first Mountain Dew franchise in 1954.

(Photo: ETSU)

“In 1960, Tri-City Beverage began placing Tri-City Lemonade, a citrus-lemonade flavored soda, into Mountain Dew bottles,” the release states. “This new flavor, as today, was the beginning of a soda now distributed across the nation and world.”

The rights to the drink were sold to Pepsi in 1964.

After the historical marker is unveiled on Friday, attendees will be invited to ETSU’s Reece Museum for a preview of “The Tri-City Beverage Story: A History of Dr. Enuf and Mountain Dew in Johnson City,” a collection of artifacts related to the company and the two drinks.

The exhibition will be on display at the museum from July 22 through September 30.

Click here to learn more about the Reece Museum.

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