Downtown Knoxville is celebrating the birth of Mountain Dew in Knoxville.
The famous soft drink was created right here on Rocky Top by Knoxville bottlers and brothers Barney and Ally Hartman. The pair concocted the lemon-lime soda to use as a mixer with moonshine.
All week long there will be Mountain Dew treats all over downtown Knoxville.
Some of the locations getting in on the fun include Blackhorse Pub and Brewery, Awaken Coffee and Knoxville Soap Candle and gifts.
You can also celebrate the history of Mountain Dew at the biggest museum exhibition in the history of the beverage at the Museum of East Tennessee history.
The exhibit is open now through January 20, 2020.