Ancient Lore Village resort names CEO

Local News

Officials for a planned $40-million resort in South Knoxville announced their chief executive officer to oversee the project. 

Local businessman Tom Boyd announced today that Matthew Cross, of Knoxville, is the new CEO of Boyd Hollow Resorts, Inc. 

The proposed 40-acre resort will feature more than 150 period homes and treehouses, a restaurant, a 500-person event center and a 1,000-seat outdoor amphitheater. The resort is based on a work of fiction Tom Boyd wrote titled, The Bobbins – Outcast to the Inner Earth.

Cross has a background in the financial services industry as a consultant. He has also worked with a real estate developer in Boston, Mass., and in hospitality in Cherokee, N.C.  

“It is an amazing opportunity to join such a visionary project. The world needs a property like this, and I’m so proud to have it in Knoxville,” the Knoxville-native Cross said in a statement.

“A project like this needs a varied background. I’m very fortunate to have been exposed to so many industries in my career. I’ve also been able to work with hundreds of executive teams, and I hope to apply my observations to building a unique culture that can support world-class hospitality. It’s all about working hard to instill the vision in each and every person involved with the organization. It’s the only way this works.”

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