Belk surprises Austin-East High School students with free prom

Local News

High schoolers Thursday got a surprise they may not soon forget with a “Prom To Remember” from Belk in its prom sponsorship of Austin-East High School. 

The retailer announced the sponsorship at an afternoon SAT pep rally. Belk will cover the cost of prom tickets, formal wear, hair styling and more to give the students a positive prom night. 

“This year Belk is stepping in to cover students’ tickets, formal wear, venue, accessories, hair stylists, and for the first time ever, Austin-East seniors will not have to fundraise to attend their own prom on April 26,” Belk said in a statement regarding the surprise event. 

Belk also saying 65 percent of students at this school cannot afford to go to the prom. 

Belk visits communities across the 16 states in which they operate as part of the company’s outreach program, Belk Project Hometown. 

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