Bliss: A business that is growing and giving

Local News

Bliss, a popular downtown store, has blossomed and expanded to include a new location at West Town Mall, which is an exciting time for a local business. 

“Honestly, we never really thought about the mall, first of all we thought ‘oh we’re local, we’re small.’ …the mall, you know it’s not their normal course of action to have local businesses in the mall and the leasing agent for West Town called us over and over again.”

As the remodeling process began a few months ago, owners Lisa Sorenson and her husband Scott Schimmel found out Lisa had breast cancer. 

They decided to make this news part of their journey since the store is a big part of their lives already.

During the store’s grand opening this week,  a portion of the sales will benefit a nonprofit called Breast Connect, which helps Lisa and so many others diagnosed with breast cancer with resources and support. 

“I can tell you, it’s the scariest thing that’s ever happened to me in my life,” Lisa shared. 

She got to know Breast Connect founder and survivor Nina Howell. Like many other women just getting that dreaded diagnosis, Lisa became empowered by learning what to expect. 

“We ask questions like, ‘What do you wish that you had brought to the hospital when you had a mastectomy that you didn’t know?’ or ‘What do you wish you had asked your doctor?’ The questions you need to ask your radiation oncologist or your surgeon when you’re going in for a mastectomy and we created a fantastic website that is full of information…for the newly diagnosed,” said Howell. 

For Lisa, the wealth of information helped her make it through her next few steps. 

“It was just helpful to get information because really that’s the scariest thing – you just don’t know,” Lisa said. She is now recovering from surgery and as gets ready for the next phase in deciding the treatment that is right for her, she is grateful to be able to give back to a group that has helped her and so many others. 

Through the new location at Bliss West Town Mall, portions of proceeds from this week’s grand opening will go to Breast Connect. 

If you or someone you know has just been diagnosed with breast cancer, or if you’d like to help with a donation, click here

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