Regal Cinemas to test ‘surge pricing’ in some theaters next year

Local News

Following one of the worst summer movie ticket sales periods in years, Knoxville-based Regal Cinemas is exploring the possibility of a type of “surge pricing.”

CNNMoney reports the company is looking at experimenting with charging more for tickets during peak times and less when attendance is lighter. Regal will partner with online and app ticket provider Atom Tickets to try it in several unspecified markets next year.

It’s also not clear what the differing prices would be or if they would use such a model to charge different prices for popular and unpopular films.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Trending Stories

WATE 6 On Your Side Twitter

WATE 6 Storm Weather School
A Paw-sitive Note