Tuesday, August 21, will mark one year since Sweetwater celebrated the total eclipse. The city will be celebrating the event with a “Reclipse” to commemorate the event that brought thousands to the small town.
“We ended up having close to 35,000 people in the Sweetwater area,” said City Planner Chuck Whited. “We decided to sell some T-shirts to commemorate the event. We also started selling glasses, postcards, window clings. It was more at that point an effort just to offset what we knew we were going to be some extra expenses.”
With those novelty items and the sale of parking spaces the city came out ahead profiting around $20,000. The extra revenue is now being used on paving improvements and other projects in the downtown area.
“We were also able to purchase a downtown clock to commemorate the event as well as tie into our new visitors center.”
It wasn’t just the city government who felt the positive economic impacts of the eclipse. It also resulted in the sweet partnership for one local bakery and coffee shop.
“I don’t think we would’ve met,” said Kendra Moreau with Cup Runneth Over Coffee House. “The eclipse drew so many people and she was down here. I happen to do just a little pop up in front of the building and that’s how she found out about me”
That chance meeting during the eclipse brought Kendra Moreau and Jeanette Henning together to combine selling Moreau’s coffee and Henning’s sweet treats under one roof. When the town celebrates the anniversary with the “Reclipse” on Tuesday, the two will once again offer eclipse themed treats, but this time they will do it together.
“I featured our cosmic freeze which is our signature hot chocolate freeze and we’ll do a special on that again, and some celestial smoothies,” said Moreau.
Henning will sell blackout cupcakes.
The “Reclipse” will be on Tuesday at Sweetwater’s visitor center from 10 a.m. until noon.