Disney is throwing its hat into streaming Tuesday with the debut of its Disney Plus service.
It is hoping the $7-a-month service, years in the making, will attract millions of subscribers with its mix of Marvel and Star Wars movies and shows, classic animated films and new series.
There’s a lot riding on the gamble, as traditional media companies seek to siphon the subscription revenue now going to Netflix and other streaming giants.
With an advertising blitz, low entry price and coveted library of older movies and shows, Disney should “blow the doors off initially,” said Pivotal Research Group analyst Jeffrey Wlodarczak.
But the challenge will be keeping those subscribers in the long run.
Disney is not alone in making the gambit. Here’s a look at the new streaming challengers and what you get with each: