The restaurant formerly known as the International House of Pancakes, or IHOP, has changed its name to IHOb – the International House of Burgers.
Starting today, you can order one of seven burgers at IHOb restaurants across the country.
“Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb.
It’s worth noting that the company’s website still lives at IHOP.com. The seven burgers are listed as “limited time offers.” IHOB.com is a splash page with the company’s logo.
“Dear Internet, we abbreciate your batience. Now let’s see who guess right. B-hold!!!!!” the restaurant tweeted on Monday morning.
“B- bankruptcy,” tweeted one user
“I give it a year,” said another.
Another asked why the restaurant couldn’t become the International House of Brunch and start serving mimosas.
According to Forbes.com, sales for the restaurant chain were flat from 2015-2017, so this is likely a way for the company to try and revitalize its sales.