No joke: OSU research determines blondes aren’t dumb


COLUMBUS (WCMH) – A new study of young baby boomers from Ohio State University says the “dumb blonde” stereotype is simply wrong and could be socially damaging for fair haired people.

Researchers at OSU studied 10,878 Americans and found that white women who said their natural hair color was blond had an average IQ score within 3 points of brunettes and those with red or black hair.

While “dumb blonde” jokes may seem harmless, there can be some real world implications.

“Research shows that stereotypes often have an impact on hiring, promotions and other social experiences,” said Jay Zagorsky, author of the study and a research scientist at OSU. “This study provides compelling evidence that there shouldn’t be any discrimination against blondes based on their intelligence.”

Part of the research showed that the average IQ of blondes was actually slightly higher than those of other hair colors, but according to Zagorsky, that finding isn’t statistically significant.

“I don’t think you can say with certainty that blondes are smarter than others, but you can definitely say they are not any dumber.”

The tests, which were initiated in 1985, asked all participants “What is your natural hair color?”

The resulting findings showed that blonde-haired white women had an average IQ of 103.2, compared to 102.7 for those with brown hair, 101.2 for those with red hair and 100.5 for those with black hair.

The research also showed the results were similar with white blond men.

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