Dolly Parton to launch lifestyle brand


AUCKLAND, NEW ZEALAND – FEBRUARY 07: Dolly Parton performs live for fans at Vector Arena on February 7, 2014 in Auckland, New Zealand. (Photo by Sandra Mu/Getty Images)

East Tennessee icon Dolly Parton has announced she be launching a lifestyle brand in partnership with IMG. 

According to a release on, the brand will explore a wide range of product initiatives and could produce anything and everything from jewelry to homeware and accessories. 

“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come. You might even see my mug on a mug!” Parton said. 

Parton and IMG will collaborate as part of a multi-year partnership. 

“I’m so excited for Dolly to partner with IMG globally. Dolly’s brand is already proven and we are excited to take it to the next level,” said Dolly’s manager, Danny Nozell. 

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