Movie Pass users listen up!
The seemingly affordable way to see multiple movies a month is too good to be true.
Now, those in-demand times and films are going to cost you some extra cash.
The movie membership app announced peak pricing will now begin.
For $10 a month customers can see a movie per day, but that bargain price will no longer apply to all titles and times.
For example, a nighttime showing of the latest blockbuster hit could cost users a few extra dollars to book.
But Movie Pass will tip customers off to when surge pricing might be added for a particular show, so you can plan ahead.
The company pays for users’ tickets, so experts say it is running out of money and needs to find a way to make up for losses.
Movie Pass hasn’t commented on the reason for the new peak pricing.
