Every holiday season, hundreds die in drunk driving crashes. Drunk driving kills someone in America every 53 minutes, and represents about 31% of all traffic fatalities.

This year, for the 19th year running, WATE and our sponsors are proud to support Project Roadblock, a special initiative from the Television Bureau of Advertising that promotes the “Buzzed Driving is Drunk Driving” public service advertising campaign from the Ad Council and the National Highway Traffic Safety Administration

Research shows that many people think anti-drunk messages are targeted at overtly drunk drivers, and not at them. So when forced to make a decision, many considered themselves merely “buzzed” and got behind the wheel.

Of the 1,217 people who died in alcohol-impaired-driving crashes in 2020, just 27% of drivers had BACs of .08 or higher.

Along with stations across the country, we’ll be donating airtime to run these anti-drunk driving
PSAs between December 26 and 31. to help make sure our community’s roads are safe this holiday season.

Stay safe out there. If you plan to drink, make a plan to get home safely. Make sure you have a
cab company or ride-sharing app saved in your phone, or plan for someone in your group to be
the designated sober driver. Remember, buzzed driving is drunk driving.

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