Dick’s Sporting Goods announces new concept store in Knoxville

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The concept store features a 24,000 sq. ft. outdoor turf field and running track, a 40 ft. rock climbing wall, batting cages, putting green, an indoor turf soccer cage & more

DICK’S Sporting Goods Announces Grand Opening of Seven Stores – Including its Second ‘DICK’S House of Sport’ – in June
Photo: Dick’s Sporting Goods

KNOXVILLE, Tenn. (WATE) – The second-ever Dick’s House of Sport store will open at Knoxville’s West Town Mall on Friday, complete with a 24,000-square-feet turf field, rock climbing wall and batting cages.

After opening the first House of Sport in Victor, New York last month, Dick’s Sporting Goods will host a grand opening ceremony of the Knoxville House of Sport with a ribbon-cutting ceremony at 8:30 a.m. on Friday, June 4.

Alvin Kamara, former Tennessee running back, will be at the store from 10:30 a.m. to noon, Saturday, June 5. Josh Dobbs, former Tennessee Quarterback, will also be there from 4:30 p.m. to 6:30 p.m.

Among the amenities at the groundbreaking concept store include:

  • A 24,000 sq. ft. outdoor turf field and running track
  • A 40 ft. rock climbing wall
  • A batting cage for baseball and softball featuring HitTrax technology
  • Golf hitting bays with TrackMan simulators
  • A putting green
  • A House of Cleats that will seasonally rotate product
  • An indoor turf soccer cage
  • A health and wellness destination to help athletes with recovery and well-being
  • A consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes

The House of Sport store will also welcome community activities such as field days, sports practices, yoga classes, camps, clinics, rock climbing and birthday parties.

A release from Dick’s Sporting Goods said the future-focused ‘House of Sport’ stores will serve as a research and development lab to test new concepts and ideas as part of their nationwide strategy.

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